As media workflows become increasingly complex, fixed and mobile production companies are challenged with managing a multitude of formats, standards and delivery platforms, while also producing more content than ever before.
Media companies today have the opportunity to monetize many content distribution channels, but each has specific attributes that must be appropriately managed to maximize advertising effectiveness and control operational costs.
To remain competitive, today media organizations are tasked with playing out rich, branded channels while simplifying the content lifecycle, efficiently managing a multitude of signal types, and ensuring support for the latest content delivery models.
In an increasingly competitive market, broadcasters and media providers can win the battle for fragmented audience attention and ad dollars by pursuing a next-generation strategy offering consumers anywhere, anytime content access.
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